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How to get cited by AI answers: What peer-reviewed research says
Discover how to optimise content for AI search. Peer-reviewed insights on GEO tactics that improve citations, authority ...
Don't let people get turned off by strategy
Strategic goals should digital marketing goals. Strategy spells out how we plan to deliver against them, in the face of ...
The obstacle is the way
By embracing obstacles and learning from them we can take the pressure off ourselves and others, and see them as ...
Gen AI is losing it's edge: what can you do about it?
After a period of improvement, LLMs (large language models) perform worse. Here's why you need to use domain knowledge ...
Have you heard of Google’s long-awaited answer to Chat-GPT, Google Gemini?
An AI platform that’s expected to be better at planning and solving issues than ChatGPT.
Why AI is here to stay
Discover the polarising debates surrounding AI and its potential impact on the world. Should we advocate giving AI a ...
Who wrote your content – a human, or a robot?
Whether you believe AI should write all your organic content, or you think this is a job for your copywriter, one ...
Meet-Up: What it means to be an Ethical Digital Marketing Professional
Discover how to thrive as an Ethical Digital Marketing Professional - join this event to learn how to develop key ...
Find every AI tool in one place using Future Tools
With AI taking over the world, it’s difficult to keep up with all the tools available out there. How do you find the ...
Is ChatGPT good or bad? You decide.
Nearly everyone has heard of ChatGPT (the most advanced Chatbot created to date). And by now, you may have even had a ...
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