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Don't let people get turned off by strategy
Strategic goals should digital marketing goals. Strategy spells out how we plan to deliver against them, in the face of ...
The obstacle is the way
By embracing obstacles and learning from them we can take the pressure off ourselves and others, and see them as ...
Gen AI is losing it's edge: what can you do about it?
After a period of improvement, LLMs (large language models) perform worse. Here's why you need to use domain knowledge ...
Why you need to know your topic before you use AI
Get Gen AI to help you research, copy-edit and restructure your next thought piece, but lean on AI alone, and you'll ...
Know the difference: The Web and The Internet
The Internet and the Web are as different as roads and cars. What those differences involve is important to grasp in ...
Edition 10: The Spark Christmas edition 🎄
The Spark, Christmas edition. Our musings include grief, riddles, and trespassing – plus all our recommendations
Looking for a platform to build your online community? Try Circle.
Community building is a new(ish) trend in marketing. One option is to use Circle - an all-in-one platform for brands, ...
It’s a kind of Magic Studio
Canva has recently released a new AI tool called Magic Studio - here’s a quick overview of what you can expect.
Host your next webinar using LinkedIn Live and StreamYard
Want to connect with your audience in real-time? Use LinkedIn Live and StreamYard to host your next webinar or live ...
Meet Collabstr: a fantastic free tool for influencer marketing
Collabstr is a handy, free tool that allows you to search and filter a massive pool of influencers to help you find ...
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