How to put digital sales into practice and win more work
The internet has changed the way we buy. Given the successful shifts marketers have made in response to this change, salespeople need to question and reassess their current practices and evolve them to meet and exceed today’s buyers’ expectations....
Sales needs to evolve – it’s time to go digital
Inbound sales and marketing uses digital tools and educational techniques to attract and engage prospective clients – not interrupt them. Developed as a response to changing buyer behaviour, it’s an approach particularly suited to innovative data...
20 questions to help create brilliant audience and buyer personas
Before you start thinking about content marketing, it is critical to know who you want to reach, and what they care about. Developing buyer personas will help you focus your efforts. A buyer persona is a semi-fictional representation of your ideal...
Join Simon at the Content Marketing Virtual Summit
I’ll be speaking at the upcoming Content Marketing Virtual Summit which is takes place on May 4th-7th, 2022.
Want to get started with AI? Data literate leaders don’t start with AI
Eye-catching headlines make a compelling case for AI in business. But implementing AI is rarely the best first step for most companies.
Job role: Digital Marketing Executive
Type: Full-time Location: UK, remote. Salary: £26,500 - £31,500/year + pensions + private healthcare `+ remote working equipment (Macbook Air + screen, as required) Application deadline: 30th May 2022 Interviews: Early June 2022, via Zoom. Ideal...
Getting started with AI: what non-technical leaders need to know
Artificial intelligence isn’t a far-flung idea. It’s a disruptive technology that business leaders need to understand. Thankfully the starting point for tackling AI isn’t coding, or fighting bloody battles with unrelenting robots. It’s about getting...
Mission Drive: proud B1G1 members
Here at Mission Drive we’re proud to announce we are now B1G1 members. This means we’re committed to being a ‘business for good’, and actively making giving a part of our everyday business activities. Here’s how it works.
How to use personas to connect to your audience
You need to know what makes your audience tick if you want to create meaningful connections. Which is why developing audience personas is an essential element of effective community engagement, digital marketing and learning strategy.
Data is not the new oil, it’s the new infrastructure
Data is not the new oil It’s the new infrastructure Data is a very different resource from oil. For a start, data becomes more valuable the more people use it. Whereas oil is a single user asset…