Legacy sales methods like cold calling and cold emailing need to be revamped to match how people buy in the internet age. Why? Legacy sales is centred around the way salespeople sell rather than how people buy in our modern online lives. We live in a time where better access to information means better informed buyers.
This article looks at how sales teams can win more work, be more productive and more satisfied with their work, by adopting Inbound as a digital sales methodology. It’s an approach which gives the buyer credit for what they already know. And is far more effective in this day and age.
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