Simon Bullmore
Gen AI is losing it's edge: what can you do about it?
After a period of improvement, LLMs (large language models) perform worse. Here's why you need to use domain knowledge ...
Why you need to know your topic before you use AI
Get Gen AI to help you research, copy-edit and restructure your next thought piece, but lean on AI alone, and you'll ...
Know the difference: The Web and The Internet
The Internet and the Web are as different as roads and cars. What those differences involve is important to grasp in ...
I’m not perfect. Does that mean I’m not ethical?
Being ethical means embracing the process of questioning what good looks like. It’s about recognising that being good ...
Avoid the ick
Here’s how to avoid the ick - doing marketing in weird ways that make your customers reconsider their feelings for you.
Thinking about HubSpot? Get your ROI before you buy
HubSpot's free ROI calculator will help you identify potential value your business could create by using HubSpot’s ...
How to generate leads using HubSpot
Download our free ebook guide on how to generate leads that turn into deals using HubSpot.
Ethics: a journey not a destination
Ethics is an ongoing journey, not a destination. Ethics is not a clearly defined, universally agreed-upon standard. ...
How to make your values your marketing superpower
Ethical digital marketing practices makes good business sense. It requires aligning digital marketing activities with ...
The power of aligned goals in marketing: unlocking success together
Align your marketing goals with other departments to achieve game-changing results. Simon Bullmore, Mission Drive ...