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Simon Bullmore

Simon helps our clients develop effective growth strategies and data literacy programmes. With a background in business psychology, Simon has worked in data, business development and training for over 17 years. This includes leading the learning programme at the Tim Berners-Lee founded Open Data Institute, and the launch of Harvard Business School's first European office.

Blog Post by Simon Bullmore

Simon Bullmore17/4/2024 41:11 AM

Gen AI is losing it's edge: what can you do about it?

After a period of improvement, LLMs (large language models) perform worse. Here's why you need to use domain knowledge ...
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Simon Bullmore15/4/2024 16:11 AM

Why you need to know your topic before you use AI

Get Gen AI to help you research, copy-edit and restructure your next thought piece, but lean on AI alone, and you'll ...
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Simon Bullmore18/3/2024 15:11 AM

Know the difference: The Web and The Internet

The Internet and the Web are as different as roads and cars. What those differences involve is important to grasp in ...
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Simon Bullmore19/10/2023 00:07 AM

I’m not perfect. Does that mean I’m not ethical?

Being ethical means embracing the process of questioning what good looks like. It’s about recognising that being good ...
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Simon Bullmore12/10/2023 29:03 PM

Avoid the ick

Here’s how to avoid the ick - doing marketing in weird ways that make your customers reconsider their feelings for you.
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Simon Bullmore3/10/2023 00:07 AM

Thinking about HubSpot? Get your ROI before you buy

HubSpot's free ROI calculator will help you identify potential value your business could create by using HubSpot’s ...
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Simon Bullmore26/9/2023 00:07 AM

How to generate leads using HubSpot

Download our free ebook guide on how to generate leads that turn into deals using HubSpot.
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Simon Bullmore14/9/2023 15:08 AM

Ethics: a journey not a destination

Ethics is an ongoing journey, not a destination. Ethics is not a clearly defined, universally agreed-upon standard. ...
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Simon Bullmore12/9/2023 15:07 AM

How to make your values your marketing superpower

Ethical digital marketing practices makes good business sense. It requires aligning digital marketing activities with ...
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Simon Bullmore10/8/2023 00:12 AM

The power of aligned goals in marketing: unlocking success together

Align your marketing goals with other departments to achieve game-changing results. Simon Bullmore, Mission Drive ...
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