--- title: The path ahead for social media description: Stay ahead of social media trends with insights from HubSpot's 2023 report. 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[Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![The path ahead for social media](https://www.missiondrive.io/hs-fs/hubfs/The%20path%20ahead%20for%20social%20media.jpg?width=300&name=The%20path%20ahead%20for%20social%20media.jpg) [Coeli Uy](https://www.missiondrive.io/blogs/author/coeli-uy)11/7/2023 00:12 AM1 min read # The path ahead for social media [Previous](https://www.missiondrive.io/blogs/the-spark/edition-8-the-spark-june) [Next](https://www.missiondrive.io/blogs/little-missions/a-fun-way-to-understand-user-behaviour) The forever-changing nature of social media keeps us, marketers, on our toes, never allowing us to lose touch with the latest trends. Research shows that social media has become the go-to place for people to find information, learn, engage with others, shop, and seek out customer support. Insights from [Hubspot and Brandwatch’s 2023 Global Social Media Trends Report](https://blog.hubspot.com/marketing/social-media-future?hubs_content=blog.hubspot.com%25252525252Fthe-hustle&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing) predict that: - **Consumers will prioritise searching on social media over traditional search engines** - Apps like TikTok are now being used instead of Google Maps and Google Search. Why? Young adults prefer visual-forward content when it comes to discovery. - **Building an active online community will be essential for success** - Building niche communities is perfect for increasing brand loyalty, awareness, and trust.  - **Short-form video format will continue to grow** - Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI. The reason? They’re effective in increasing brand awareness and engagement. - Gen Z and millennial consumers prefer to learn about new products and services through short, dynamic videos, so brands should take advantage and transform educational product content into video format. - **Funny, trendy, and relatable content will stand out** - Relatable content shows your target audience that they’re not alone in their struggles, challenges, and successes. And it’s an important part of community building.  [Read HubSpot’s 2023 Global Social Media Trends Report](https://blog.hubspot.com/marketing/social-media-future?hubs_content=blog.hubspot.com%25252525252Fthe-hustle&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing) to find opportunities, challenges, and helpful new data to optimise your social content.  --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs/little-missions?hsLang=en#Subscribe) to get Little Missions delivered straight to your inbox. ![avatar](https://www.missiondrive.io/hs-fs/hubfs/Little%20Missions%20Blog%20-%20Author%20-%20Coeli%20Uy.png?width=290&name=Little%20Missions%20Blog%20-%20Author%20-%20Coeli%20Uy.png) #### [Coeli Uy](https://www.missiondrive.io/blogs/author/coeli-uy) Coeli is a digital marketing executive with a particular interest in content creation, email marketing, and social media management. Before Mission Drive, Coeli led the sales development and marketing projects at a digital agency. She has a flair for building audiences, most notably creating the Brighton Daily newsletter from scratch. She also has an MSc in International Marketing from the University of Sussex. [mailto:coeli@missiondrive.io](mailto:coeli@missiondrive.io) ## RELATED ARTICLES ![widescreen background_whiteongrey ](https://www.missiondrive.io/hs-fs/hubfs/widescreen%20background_whiteongrey%20.png?width=300&name=widescreen%20background_whiteongrey%20.png) ![Mission Drive Logo - white](https://www.missiondrive.io/hs-fs/hubfs/Mission%20Drive%20Logo%20-%20white.png?width=100&height=41&name=Mission%20Drive%20Logo%20-%20white.png) Helping business leaders, innovation teams, L&D & HR engage effectively with their audiences about data. 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Discover the power of short videos, niche communities, and relatable content.", "author" : { "@type" : "Person", "name" : "Coeli Uy" }, "dateModified" : "September 12, 2023 3 PM", "datePublished" : "July 10, 2023 11 PM", "headline" : "The path ahead for social media", "image" : "https://3064814.fs1.hubspotusercontent-na1.net/hubfs/3064814/The%20path%20ahead%20for%20social%20media.jpg", "inLanguage" : "en", "keywords" : "[Little Missions, Inbound Marketing]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "The path ahead for social media", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "The forever-changing nature of social media keeps us, marketers, on our toes, never allowing us to lose touch with the latest trends. Research shows that social media has become the go-to place for people to find information, learn, engage with others, shop, and seek out customer support. Insights from Hubspot and Brandwatch’s 2023 Global Social Media Trends Report predict that: Consumers will prioritise searching on social media over traditional search engines Apps like TikTok are now being used instead of Google Maps and Google Search. Why? Young adults prefer visual-forward content when it comes to discovery. Building an active online community will be essential for success Building niche communities is perfect for increasing brand loyalty, awareness, and trust. Short-form video format will continue to grow Instagram Reels, TikToks, and YouTube Shorts are the most-used content format and generate the highest ROI. The reason? They’re effective in increasing brand awareness and engagement. Gen Z and millennial consumers prefer to learn about new products and services through short, dynamic videos, so brands should take advantage and transform educational product content into video format. Funny, trendy, and relatable content will stand out Relatable content shows your target audience that they’re not alone in their struggles, challenges, and successes. And it’s an important part of community building. Read HubSpot’s 2023 Global Social Media Trends Report to find opportunities, challenges, and helpful new data to optimise your social content. Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox.", "url" : "https://www.missiondrive.io/blogs/little-missions/the-path-ahead-for-social-media", "wordCount" : "428" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Coeli Uy", "url" : "https://www.missiondrive.io/blogs/author/coeli-uy" }, "dateModified" : "2023-09-12T15:41:37.724Z", "datePublished" : "2023-07-10T23:00:00.000Z", "headline" : "The path ahead for social media", "image" : [ "https://www.missiondrive.io/hubfs/The%20path%20ahead%20for%20social%20media.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.missiondrive.io/blogs/little-missions/the-path-ahead-for-social-media", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.missiondrive.io/hubfs/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive Marketing LTD" } } ```