--- title: A fun way to understand user behaviour description: Ready to put your website design instincts to the test? 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[Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![A fun way to understand user behaviour](https://www.missiondrive.io/hs-fs/hubfs/A%20fun%20way%20to%20understand%20user%20behaviour.jpg?width=300&name=A%20fun%20way%20to%20understand%20user%20behaviour.jpg) [Johnny Lloyd](https://www.missiondrive.io/blogs/author/johnny-lloyd)13/7/2023 00:12 AM1 min read # A fun way to understand user behaviour [Previous](https://www.missiondrive.io/blogs/little-missions/the-path-ahead-for-social-media) [Next](https://www.missiondrive.io/blogs/little-missions/create-great-conquer-bad) Ready to put your website design instincts to the test? [Guess the Test](https://guessthetest.com/) gives you access to real-life examples of A/B tests. Vote on which version you think won and see if your opinion aligns with the crowd.  A/B testing refers to a randomised experimentation process where two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors to determine which version leaves the maximum impact. It is one of the most overlooked strings in a digital marketer’s bow. The most likely reason is that the results take time to mature, and setting A/B tests correctly requires technical knowledge. However, the payoff can be immense.  The image below shows how a simple text change resulted in a massive conversion uplift of 57%, highlighting the value of A/B testing. To put that into perspective, for every ten people that converted before the test, an additional five would sign up for no extra cost once the winning version is implemented. ![Screenshot 2023-07-11 at 14.51.43](https://www.missiondrive.io/hs-fs/hubfs/Imported_Blog_Media/Screenshot%202023-07-11%20at%2014_51_43.png?width=1218&height=540&name=Screenshot%202023-07-11%20at%2014_51_43.png) Guess the Test brings A/B testing to life in a fun and visual way. If you’re in need of inspiration and brainstorming ways to revive your website conversions, it’s packed with best practice examples for you to explore.  [Which version did you choose?](https://guessthetest.com/test/which-simple-copy-change-achieved-an-astounding-57-conversion-lift/?referrer=Guessed)  --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs/little-missions?hsLang=en#Subscribe) to get Little Missions delivered straight to your inbox. ![avatar](https://www.missiondrive.io/hs-fs/hubfs/Little%20Missions%20Blog%20-%20Author%20-%20Johnny%20Lloyd%20v2.png?width=290&name=Little%20Missions%20Blog%20-%20Author%20-%20Johnny%20Lloyd%20v2.png) #### [Johnny Lloyd](https://www.missiondrive.io/blogs/author/johnny-lloyd) Johnny is a digital marketing executive who has hands-on experience in improving lead generation capacity. Johnny also has applied skills across conversion rate optimisation, SEO and website analytics. Before Mission Drive, Johnny worked client-side for three years supporting the growth of a B2B comparison website. [mailto:johnny@missiondrive.io](mailto:johnny@missiondrive.io) ## RELATED ARTICLES ![widescreen background_whiteongrey ](https://www.missiondrive.io/hs-fs/hubfs/widescreen%20background_whiteongrey%20.png?width=300&name=widescreen%20background_whiteongrey%20.png) ![Mission Drive Logo - white](https://www.missiondrive.io/hs-fs/hubfs/Mission%20Drive%20Logo%20-%20white.png?width=100&height=41&name=Mission%20Drive%20Logo%20-%20white.png) Helping business leaders, innovation teams, L&D & HR engage effectively with their audiences about data. 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Guess the Test gives you access to real-life examples of A/B tests.", "author" : { "@type" : "Person", "name" : "Johnny Lloyd" }, "dateModified" : "August 16, 2023 9 AM", "datePublished" : "July 12, 2023 11 PM", "headline" : "A fun way to understand user behaviour", "image" : "https://3064814.fs1.hubspotusercontent-na1.net/hubfs/3064814/A%20fun%20way%20to%20understand%20user%20behaviour.jpg", "inLanguage" : "en", "keywords" : "[Little Missions, Inbound Marketing]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "A fun way to understand user behaviour", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "Ready to put your website design instincts to the test? Guess the Test gives you access to real-life examples of A/B tests. Vote on which version you think won and see if your opinion aligns with the crowd. A/B testing refers to a randomised experimentation process where two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors to determine which version leaves the maximum impact. It is one of the most overlooked strings in a digital marketer’s bow. The most likely reason is that the results take time to mature, and setting A/B tests correctly requires technical knowledge. However, the payoff can be immense. The image below shows how a simple text change resulted in a massive conversion uplift of 57%, highlighting the value of A/B testing. To put that into perspective, for every ten people that converted before the test, an additional five would sign up for no extra cost once the winning version is implemented. Guess the Test brings A/B testing to life in a fun and visual way. If you’re in need of inspiration and brainstorming ways to revive your website conversions, it’s packed with best practice examples for you to explore. Which version did you choose? Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox.", "url" : "https://www.missiondrive.io/blogs/little-missions/a-fun-way-to-understand-user-behaviour", "wordCount" : "368" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Johnny Lloyd", "url" : "https://www.missiondrive.io/blogs/author/johnny-lloyd" }, "dateModified" : "2023-08-16T09:49:54.667Z", "datePublished" : "2023-07-12T23:00:00.000Z", "headline" : "A fun way to understand user behaviour", "image" : [ "https://www.missiondrive.io/hubfs/A%20fun%20way%20to%20understand%20user%20behaviour.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.missiondrive.io/blogs/little-missions/a-fun-way-to-understand-user-behaviour", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.missiondrive.io/hubfs/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive Marketing LTD" } } ```