--- title: How to make your values your marketing superpower description: Ethical digital marketing practices makes good business sense. 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[Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![A silhouette of a woman with her fist up looking towards the sunset.](https://www.missiondrive.io/hs-fs/hubfs/How%20to%20make%20your%20values%20your%20marketing%20superpower.png?width=300&name=How%20to%20make%20your%20values%20your%20marketing%20superpower.png) [Simon Bullmore](https://www.missiondrive.io/blogs/author/simon-bullmore)12/9/2023 15:07 AM1 min read # How to make your values your marketing superpower [Previous](https://www.missiondrive.io/blogs/little-missions/five-formulas-for-writing-irresistible-headlines) [Next](https://www.missiondrive.io/blogs/little-missions/ethics-a-journey-not-a-destination) Adverts that seem to know what you’ve just said, high-pressure messaging, dubious use of data… is digital marketing a dark art? Widespread use of these tactics suggests they’re what you need to succeed in digital marketing. But we disagree. Doing what’s right and avoiding the morally wrong stuff is not just good business sense – it’s the foundation of ethical digital marketing. Ethics are what’s considered right and wrong according to the morals of the communities you’re part of.  That’s why ethics are essential in marketing. We trust brands that behave in ways aligned with that brand's values. Doing this right isn’t straightforward. It requires actively working to align digital marketing activities with the values of the brand you are working for. From using data ethically, to the tone of messaging, there are a myriad of traps to fall into. Get it right and you have the potential to supercharge your brand. Get it wrong and your digital marketing starts to look a bit off. This starts with having a conversation about values – tricky in itself. But once you and the team working on a brand are clear about this, your choice of tactics and techniques will become clear. And it so happens that we’ve got a [LinkedIn live](https://www.linkedin.com/events/the5elementsofethicaldigitalmar7099766750254096384/theater/) you can join to discover how to do just this! We’ll be sharing the techniques involved in doing digital marketing both ethically and effectively, including how to apply a more ethical approach that’ll help you revitalise your skills – and have a career more aligned to your values. --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs#Newsletter-sign-up) to get Little Missions delivered straight to your inbox.   ![avatar](https://app.hubspot.com/settings/avatar/a02d4d979773954384fd0540d5ec91c7) #### [Simon Bullmore](https://www.missiondrive.io/blogs/author/simon-bullmore) Simon helps our clients develop effective growth strategies and data literacy programmes. With a background in business psychology, Simon has worked in data, business development and training for over 17 years. This includes leading the learning programme at the Tim Berners-Lee founded Open Data Institute, and the launch of Harvard Business School's first European office. [mailto:simonb@missiondrive.io](mailto:simonb@missiondrive.io) ## RELATED ARTICLES ![widescreen background_whiteongrey ](https://www.missiondrive.io/hs-fs/hubfs/widescreen%20background_whiteongrey%20.png?width=300&name=widescreen%20background_whiteongrey%20.png) ![Mission Drive Logo - white](https://www.missiondrive.io/hs-fs/hubfs/Mission%20Drive%20Logo%20-%20white.png?width=100&height=41&name=Mission%20Drive%20Logo%20-%20white.png) Helping business leaders, innovation teams, L&D & HR engage effectively with their audiences about data. 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It requires aligning digital marketing activities with your values.", "author" : { "@type" : "Person", "name" : "Simon Bullmore" }, "dateModified" : "September 12, 2023 6 AM", "datePublished" : "September 12, 2023 6 AM", "headline" : "How to make your values your marketing superpower", "image" : "https://missiondrive.io/hubfs/How%20to%20make%20your%20values%20your%20marketing%20superpower.png", "inLanguage" : "en", "keywords" : "[Little Missions, Ethical digital marketing (EDM)]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "How to make your values your marketing superpower", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "Adverts that seem to know what you’ve just said, high-pressure messaging, dubious use of data… is digital marketing a dark art? Widespread use of these tactics suggests they’re what you need to succeed in digital marketing. But we disagree. Doing what’s right and avoiding the morally wrong stuff is not just good business sense – it’s the foundation of ethical digital marketing. Ethics are what’s considered right and wrong according to the morals of the communities you’re part of. That’s why ethics are essential in marketing. We trust brands that behave in ways aligned with that brand's values. Doing this right isn’t straightforward. It requires actively working to align digital marketing activities with the values of the brand you are working for. From using data ethically, to the tone of messaging, there are a myriad of traps to fall into. Get it right and you have the potential to supercharge your brand. Get it wrong and your digital marketing starts to look a bit off. This starts with having a conversation about values – tricky in itself. But once you and the team working on a brand are clear about this, your choice of tactics and techniques will become clear. And it so happens that we’ve got a LinkedIn live you can join to discover how to do just this! We’ll be sharing the techniques involved in doing digital marketing both ethically and effectively, including how to apply a more ethical approach that’ll help you revitalise your skills – and have a career more aligned to your values. Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox.", "url" : "https://www.missiondrive.io/blogs/little-missions/how-to-make-your-values-your-marketing-superpower", "wordCount" : "359" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Simon Bullmore", "url" : "https://www.missiondrive.io/blogs/author/simon-bullmore" }, "dateModified" : "2023-09-12T06:15:02.250Z", "datePublished" : "2023-09-12T06:15:00.000Z", "headline" : "How to make your values your marketing superpower", "image" : [ "https://www.missiondrive.io/hubfs/How%20to%20make%20your%20values%20your%20marketing%20superpower.png" ], "mainEntityOfPage" : { "@id" : "https://www.missiondrive.io/blogs/little-missions/how-to-make-your-values-your-marketing-superpower", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.missiondrive.io/hubfs/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive Marketing LTD" } } ```