--- title: I’m not perfect. Does that mean I’m not ethical? description: Being ethical means embracing the process of questioning what good looks like. 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[Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![Woman sat on a desk looking far into the distance holding a pen, looking focused and thinking deeply.](https://www.missiondrive.io/hs-fs/hubfs/I%E2%80%99m%20not%20perfect.%20Does%20that%20mean%20I%E2%80%99m%20not%20ethical.png?width=300&name=I%E2%80%99m%20not%20perfect.%20Does%20that%20mean%20I%E2%80%99m%20not%20ethical.png) [Simon Bullmore](https://www.missiondrive.io/blogs/author/simon-bullmore)19/10/2023 00:07 AM< 1 min read # I’m not perfect. Does that mean I’m not ethical? [Previous](https://www.missiondrive.io/blogs/little-missions/metricool-a-new-ish-social-media-management-tool-on-the-block) [Next](https://www.missiondrive.io/blogs/little-missions/want-to-know-if-the-social-media-username-you-want-is-available-use-handle-monitor) “The best is the enemy of the good” Voltaire. I’m never going to be as good a cook as [Hélène Darroze](https://en.wikipedia.org/wiki/H%C3%A9l%C3%A8ne_Darroze). Or kick a ball [as hard as Chloe Kelly](https://www.theguardian.com/football/2023/aug/11/science-chloe-kelly-penalty-england-nigeria). Or inspire millions like [Nelson Mandela](https://en.wikipedia.org/wiki/Nelson_Mandela). That won’t put me off trying new recipes, keeping fit or advocating for what I believe in. It’s the same for ethics. Nobody is perfect in their thoughts, words or deeds. But that shouldn’t stop us from trying.  Ethics is a journey not a destination. As the [Ethics Centre](https://ethics.org.au/) puts it “ethics is a process of questioning, discovering and defending our values, principles and purpose.” That’s what being ethical is. Questioning what matters, discovering how to live in ways that align to what we care about, and standing up for what we believe to be right. Being ethical means embracing the process. It’s about intent. It’s about recognising that being good doesn’t mean being the best.  Want to be part of a community that questions what matters and stand up for their beliefs? [Join The EDM Community](http://www.ethical-digital-marketing.org). --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs#Newsletter-sign-up) to get Little Missions delivered straight to your inbox.   ![avatar](https://app.hubspot.com/settings/avatar/a02d4d979773954384fd0540d5ec91c7) #### [Simon Bullmore](https://www.missiondrive.io/blogs/author/simon-bullmore) Simon helps our clients develop effective growth strategies and data literacy programmes. With a background in business psychology, Simon has worked in data, business development and training for over 17 years. This includes leading the learning programme at the Tim Berners-Lee founded Open Data Institute, and the launch of Harvard Business School's first European office. [mailto:simonb@missiondrive.io](mailto:simonb@missiondrive.io) ## RELATED ARTICLES ![widescreen background_whiteongrey ](https://www.missiondrive.io/hs-fs/hubfs/widescreen%20background_whiteongrey%20.png?width=300&name=widescreen%20background_whiteongrey%20.png) ![Mission Drive Logo - white](https://www.missiondrive.io/hs-fs/hubfs/Mission%20Drive%20Logo%20-%20white.png?width=100&height=41&name=Mission%20Drive%20Logo%20-%20white.png) Helping business leaders, innovation teams, L&D & HR engage effectively with their audiences about data. 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It’s about recognising that being good doesn’t mean being the best.", "author" : { "@type" : "Person", "name" : "Simon Bullmore" }, "dateModified" : "October 19, 2023 6 AM", "datePublished" : "October 19, 2023 6 AM", "headline" : "I’m not perfect. Does that mean I’m not ethical?", "image" : "https://missiondrive.io/hubfs/I%E2%80%99m%20not%20perfect.%20Does%20that%20mean%20I%E2%80%99m%20not%20ethical.png", "inLanguage" : "en", "keywords" : "[Purpose, Little Missions, Ethical digital marketing (EDM)]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "I’m not perfect. Does that mean I’m not ethical?", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "“The best is the enemy of the good” Voltaire. I’m never going to be as good a cook as Hélène Darroze. Or kick a ball as hard as Chloe Kelly. Or inspire millions like Nelson Mandela. That won’t put me off trying new recipes, keeping fit or advocating for what I believe in. It’s the same for ethics. Nobody is perfect in their thoughts, words or deeds. But that shouldn’t stop us from trying. Ethics is a journey not a destination. As the Ethics Centre puts it “ethics is a process of questioning, discovering and defending our values, principles and purpose.” That’s what being ethical is. Questioning what matters, discovering how to live in ways that align to what we care about, and standing up for what we believe to be right. Being ethical means embracing the process. It’s about intent. It’s about recognising that being good doesn’t mean being the best. Want to be part of a community that questions what matters and stand up for their beliefs? Join The EDM Community. Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox.", "url" : "https://www.missiondrive.io/blogs/little-missions/im-not-perfect-does-that-mean-im-not-ethical", "wordCount" : "334" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Simon Bullmore", "url" : "https://www.missiondrive.io/blogs/author/simon-bullmore" }, "dateModified" : "2023-10-19T06:00:02.592Z", "datePublished" : "2023-10-19T06:00:00.000Z", "headline" : "I’m not perfect. 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