--- title: Quick copy hacks to supercharge your writing description: For some of us, writing feels fluid and easy. For others, less so. 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[Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![A man working and writing content. ](https://www.missiondrive.io/hs-fs/hubfs/Quick%20copy%20hacks%20to%20supercharge%20your%20writing.png?width=300&name=Quick%20copy%20hacks%20to%20supercharge%20your%20writing.png) [Rhiannon Vivian](https://www.missiondrive.io/blogs/author/rhiannon-vivian)2/2/2023 00:12 AM1 min read # Quick copy hacks to supercharge your writing [Previous](https://www.missiondrive.io/blogs/little-missions/fact-check-is-that-really-true) [Next](https://www.missiondrive.io/blogs/little-missions/how-to-record-via-vimeo) Mission Drive’s Copywriter Rhiannon here, hello! For some of us, writing feels fluid and easy. For others, less so. It’s easy to get stuck and it’s easy to become bogged down in text. As a former journalist turned copywriter, all of my skills were learned on the job.  Here are my top tips from 20 years of professional writing:  **Brevity** Make your sentences shorter. If you can say the same thing in fewer words, do it. It doesn’t make it boring. It makes it easier for your reader to digest. You’ll still sound smart, I promise. It’ll also help you stick to your word count. **Explaining acronyms / abbreviations / people ** Never assume someone knows what AI or POC is. Standard rule is to write it out in full just for the first time you mention it, with the acronym in brackets. Similarly don’t assume your readers know who the famous person or company you’ve referenced is. Explain briefly or provide a link. **Metaphors and similes** Brevity is ace. But it doesn't mean you have to ditch all your good metaphors and similes. They are excellent and often amusing ways to explain tricky concepts. They create a fun mental image for the reader and a fresh take. **Reincorporation** Not sure how to end your article? Use the classic improv tip of reincorporation. Just look at what you said at the beginning of the piece, and work it into the ending. Just like bookends. **Jokes and LOLS** Jokes will make copy longer. But they’re ace. So here’s what you can do:  write your piece first. Get the order of play and flow sorted. Then when it’s all done, go back to the start and see where you can add in funny quips or amusing similes. This way you can pace your funnies appropriately, and still hit your word count. --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs/little-missions?hsLang=en#Subscribe) to get Little Missions delivered straight to your inbox!  Did you know: when someone signs up to our newsletter, we plant 1 tree in the world. Click here to [sign up](https://www.missiondrive.io/blogs/little-missions?hsLang=en#Subscribe). ![avatar](https://www.missiondrive.io/hs-fs/hubfs/Little%20Missions%20Blog%20-%20Author%20-%20Rhiannon%20Vivian.png?width=290&name=Little%20Missions%20Blog%20-%20Author%20-%20Rhiannon%20Vivian.png) #### [Rhiannon Vivian](https://www.missiondrive.io/blogs/author/rhiannon-vivian) Rhiannon is a writer with over 16 years experience. She has a background in both journalism and copywriting, and has written material for big campaigns, blogs, websites, radio scripts and more. In her varied career she’s written for brands like the BBC, Just Eat, Virgin Media, Sony, OVO Energy, and Investec. She’s also written for charities Scope and Shelter. 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For others, less so. It’s easy to get stuck and it’s easy to become bogged down in text.", "author" : { "@type" : "Person", "name" : "Rhiannon Vivian" }, "dateModified" : "September 25, 2023 3 PM", "datePublished" : "February 2, 2023 12 AM", "headline" : "Quick copy hacks to supercharge your writing", "image" : "https://3064814.fs1.hubspotusercontent-na1.net/hubfs/3064814/Quick%20copy%20hacks%20to%20supercharge%20your%20writing.png", "inLanguage" : "en", "keywords" : "[Creativity, Copywriting, Little Missions, Inbound Marketing, Creative content]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Quick copy hacks to supercharge your writing", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "Mission Drive’s Copywriter Rhiannon here, hello! For some of us, writing feels fluid and easy. For others, less so. It’s easy to get stuck and it’s easy to become bogged down in text. As a former journalist turned copywriter, all of my skills were learned on the job. Here are my top tips from 20 years of professional writing: Brevity Make your sentences shorter. If you can say the same thing in fewer words, do it. It doesn’t make it boring. It makes it easier for your reader to digest. You’ll still sound smart, I promise. It’ll also help you stick to your word count. Explaining acronyms / abbreviations / people Never assume someone knows what AI or POC is. Standard rule is to write it out in full just for the first time you mention it, with the acronym in brackets. Similarly don’t assume your readers know who the famous person or company you’ve referenced is. Explain briefly or provide a link. Metaphors and similes Brevity is ace. But it doesn't mean you have to ditch all your good metaphors and similes. They are excellent and often amusing ways to explain tricky concepts. They create a fun mental image for the reader and a fresh take. Reincorporation Not sure how to end your article? Use the classic improv tip of reincorporation. Just look at what you said at the beginning of the piece, and work it into the ending. Just like bookends. Jokes and LOLS Jokes will make copy longer. But they’re ace. So here’s what you can do: write your piece first. Get the order of play and flow sorted. Then when it’s all done, go back to the start and see where you can add in funny quips or amusing similes. This way you can pace your funnies appropriately, and still hit your word count. Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox! Did you know: when someone signs up to our newsletter, we plant 1 tree in the world. Click here to sign up.", "url" : "https://www.missiondrive.io/blogs/little-missions/quick-copy-hacks-to-supercharge-your-writing", "wordCount" : "504" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rhiannon Vivian", "url" : "https://www.missiondrive.io/blogs/author/rhiannon-vivian" }, "dateModified" : "2023-09-25T15:28:07.074Z", "datePublished" : "2023-02-02T00:00:00.000Z", "headline" : "Quick copy hacks to supercharge your writing", "image" : [ "https://www.missiondrive.io/hubfs/Quick%20copy%20hacks%20to%20supercharge%20your%20writing.png" ], "mainEntityOfPage" : { "@id" : "https://www.missiondrive.io/blogs/little-missions/quick-copy-hacks-to-supercharge-your-writing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.missiondrive.io/hubfs/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive Marketing LTD" } } ```