--- title: Generate more leads - five steps to creating a quick win campaign description: Generating leads is the ultimate goal for a lot of marketing teams. 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[Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![A group of marketers, two women and one man, looking at a piece of paper, brainstorming ideas together.](https://www.missiondrive.io/hs-fs/hubfs/Generate%20more%20leads%20-%20five%20steps%20to%20creating%20a%20quick%20win%20campaign.png?width=300&name=Generate%20more%20leads%20-%20five%20steps%20to%20creating%20a%20quick%20win%20campaign.png) [Simon Bullmore](https://www.missiondrive.io/blogs/author/simon-bullmore)23/3/2023 00:12 AM< 1 min read # Generate more leads - five steps to creating a quick win campaign [Previous](https://www.missiondrive.io/blogs/little-missions/4-tools-to-help-you-create-an-amazing-infographic-with-ease) [Next](https://www.missiondrive.io/blogs/meet-up-what-it-means-to-be-an-ethical-digital-marketing-professional) Generating leads is the ultimate goal for a lot of marketing teams. But doing it well, especially for the first time, can be daunting. If anything feels overwhelming, we always suggest starting small. For lead generation, our advice is to follow ‘Inbound’ principles and use your first campaign as a learning opportunity.  This is what we mean by a ‘quick-win campaign’– a simple way to get that lead generation activity started, quickly. You can plan a quick-win campaign by thinking about the problems you can help clients solve first, then finding content that can be repurposed quickly into assets your clients will want to use to solve those problems. Next, identify channels to promote content and deploy a suite of assets that draws potential clients into your business. Finally, you can measure results to help you iterate and learn, so that further campaigns will have a long-term impact. Check out how you can do this in practice, along with some [useful tools](https://www.missiondrive.io/blogs/the-mission-log/need-more-leads-to-grow-your-business) to guide you. --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs/little-missions?hsLang=en#Subscribe) to get Little Missions delivered straight to your inbox.   ![avatar](https://app.hubspot.com/settings/avatar/a02d4d979773954384fd0540d5ec91c7) #### [Simon Bullmore](https://www.missiondrive.io/blogs/author/simon-bullmore) Simon helps our clients develop effective growth strategies and data literacy programmes. With a background in business psychology, Simon has worked in data, business development and training for over 17 years. This includes leading the learning programme at the Tim Berners-Lee founded Open Data Institute, and the launch of Harvard Business School's first European office. [mailto:simonb@missiondrive.io](mailto:simonb@missiondrive.io) ## RELATED ARTICLES ![widescreen background_whiteongrey ](https://www.missiondrive.io/hs-fs/hubfs/widescreen%20background_whiteongrey%20.png?width=300&name=widescreen%20background_whiteongrey%20.png) ![Mission Drive Logo - white](https://www.missiondrive.io/hs-fs/hubfs/Mission%20Drive%20Logo%20-%20white.png?width=100&height=41&name=Mission%20Drive%20Logo%20-%20white.png) Helping business leaders, innovation teams, L&D & HR engage effectively with their audiences about data. 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But doing it well, especially for the first time, can be daunting.", "author" : { "@type" : "Person", "name" : "Simon Bullmore" }, "dateModified" : "July 6, 2023 1 PM", "datePublished" : "March 23, 2023 12 AM", "headline" : "Generate more leads - five steps to creating a quick win campaign", "image" : "https://3064814.fs1.hubspotusercontent-na1.net/hubfs/3064814/Generate%20more%20leads%20-%20five%20steps%20to%20creating%20a%20quick%20win%20campaign.png", "inLanguage" : "en", "keywords" : "[Digital sales & marketing, Little Missions]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Generate more leads - five steps to creating a quick win campaign", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "Generating leads is the ultimate goal for a lot of marketing teams. But doing it well, especially for the first time, can be daunting. If anything feels overwhelming, we always suggest starting small. For lead generation, our advice is to follow ‘Inbound’ principles and use your first campaign as a learning opportunity. This is what we mean by a ‘quick-win campaign’– a simple way to get that lead generation activity started, quickly. You can plan a quick-win campaign by thinking about the problems you can help clients solve first, then finding content that can be repurposed quickly into assets your clients will want to use to solve those problems. Next, identify channels to promote content and deploy a suite of assets that draws potential clients into your business. Finally, you can measure results to help you iterate and learn, so that further campaigns will have a long-term impact. Check out how you can do this in practice, along with some useful tools to guide you. Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox.", "url" : "https://www.missiondrive.io/blogs/little-missions/generate-more-leads-five-steps-to-creating-a-quick-win-campaign", "wordCount" : "267" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Simon Bullmore", "url" : "https://www.missiondrive.io/blogs/author/simon-bullmore" }, "dateModified" : "2023-07-06T13:17:47.393Z", "datePublished" : "2023-03-23T00:00:00.000Z", "headline" : "Generate more leads - five steps to creating a quick win campaign", "image" : [ "https://www.missiondrive.io/hubfs/Generate%20more%20leads%20-%20five%20steps%20to%20creating%20a%20quick%20win%20campaign.png" ], "mainEntityOfPage" : { "@id" : "https://www.missiondrive.io/blogs/little-missions/generate-more-leads-five-steps-to-creating-a-quick-win-campaign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.missiondrive.io/hubfs/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive Marketing LTD" } } ```