Generating leads is the ultimate goal for a lot of marketing teams. But doing it well, especially for the first time, can be daunting.
If anything feels overwhelming, we always suggest starting small. For lead generation, our advice is to follow ‘Inbound’ principles and use your first campaign as a learning opportunity. This is what we mean by a ‘quick-win campaign’– a simple way to get that lead generation activity started, quickly.
You can plan a quick-win campaign by thinking about the problems you can help clients solve first, then finding content that can be repurposed quickly into assets your clients will want to use to solve those problems. Next, identify channels to promote content and deploy a suite of assets that draws potential clients into your business. Finally, you can measure results to help you iterate and learn, so that further campaigns will have a long-term impact.
Check out how you can do this in practice, along with some useful tools to guide you.
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