• team@missiondrive.io
  • London | Brighton | UK

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    Growth strategy

    From launching innovative data products to developing new data skills courses we help business leaders rapidly identify, test and launch commercial growth strategies that help them outperform their competitors. 

    "Mission Drive have a can-do approach and really took the time to understand our business, our product and our ideas. They turn this understanding into a clear plan and always seem to be able to deliver - even when we change our minds about things at the last minute!"

    Terry Leonard, Co-Founder & Chief Technology  Officer at ByzGen

    Value proposition development

    You need to create a compelling case for potential customers to invest time and money in your offering. 

    1. Build your value proposition in a workshop. In person or in an online workshop match your customer’s pains, gains and jobs-to-be-done with the features, benefits and outcomes of your service.
    2. Test your value propositions. Conduct digital experiments to test whether your value proposition is interesting for your prospects and identify what needs to change, for example A/B testing landing pages and adverts with different value proposition variants.
    3. Develop value proposition messaging. Turn your value proposition into copy options that can be used in digital and account based marketing. Create variants specific to the different channels and formats you need to reach your audience. 

    Benchmarking and analysis

    Based on your value proposition we’ll start building your strategy by benchmarking the performance of your current digital marketing approach, comparing it to your competitors and identifying potential quick wins in your existing content. 

    1. Analyse your website. Automated tools allow us to rapidly audit your website and identify performance issues, SEO gaps and enhancement opportunities.
    2. Benchmark your competitors and conduct SWOT analysis. Compare your performance and digital presence to competitors with similar value propositions, and analyse them for opportunities to outperform their approach.
    3. Identify trends and influencers. Analyse and report on where your target sector is going in terms of macro context, sector specific concepts, research and funding. And who the influencers are that are shaping the domain, including policy makers, trade press, bloggers and your competition.
    4. Capture quick wins. Find ways for you to immediately improve your approach - from enhancing copy to turning existing content into lead generators.

     

    Goal and KPI setting

    It’s important to have shared goals and a way to evaluate your progress. We’ll help you create a set of goals and KPIs that are shared between your marketing, sales and product teams.


    1. Develop goals and KPIs. Define realistic, timebound targets and performance indicators for marketing and sales. Goals that you know will contribute to the growth your business needs. 
    2. Build your measurement infrastructure. Identify the data sources and infrastructure you need to easily track and measure performance, so that you can be confident you’re on track or quickly spot and make improvements to things that aren’t performing well.

    Persona development

    You need to know what makes your audience tick if you want to create meaningful connections. We create B2B Personas for data companies that provide insights and structure for how you will engage with prospective buyers. These personas provide a focus for the kind of language, content and channels you will use to connect to them.

    1. Research personas. Combine your existing insights with online research and client interactions to build personas that accurately capture the needs, problems and opportunities that drive buying decisions in your sector
    2. Track personas. Implement data capture tools and techniques to measure if your target audiences are engaging with your digital channels.

    Content strategy

    Based on your value proposition, your goals, the personas you have created and your sector trends you’ll need a plan for content that engages your prospects and supports their journey from first contact to becoming an advocate for your business.

    1. Document your content strategy. This should be a shared document that defines how your company will use content to achieve it's goals and meet the needs of each target persona. Your strategy will also include details such as the content components, activities and execution plan, topics, priorities and structure. In addition, how the content will be promoted, how it’s performance measured and how your wider team will contribute
    2. Establish your SEO strategy. This part of your strategy details how search engines will find your content and how you will improve (optimise) your content so your audience will find it
    3. Define content structure. Your content will need to be structured so it meets your audience’s needs and communicates messages clearly, supporting the journey of your audience from them finding your content to becoming a customer.
    4. Design your workflow. Your strategy should specify how content is generated, signed-off and governed, and how production of content will be optimised.
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