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A woman working at home sat on her desk looking at her laptop.
Johnny Lloyd23/2/2023 00:12 AM< 1 min read

How to Overcome your Paywall Pain

There’s so much amazing free content out there these days, but when you come up against a paywall online isn’t it a pain? Having to pay to read quality journalism is a bit of a barrier to entry. But, there might be a solution…

Next time you find yourself tutting as another paywall cuts you off – drop the article you’re reading into 12ft ladder. 12ft Ladder is a one stop shop, where you paste the article link into the box, and they’ll show you a cached, un-paywalled version of the page. Simple.

And why offer such a thing, you might ask? Well, 12ft believes that anyone should be able to search for something on Google and get an answer without having to sign up to a newsletter they don’t want. Amen to that!


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Johnny Lloyd

Johnny is a digital marketing executive who has hands-on experience in improving lead generation capacity. Johnny also has applied skills across conversion rate optimisation, SEO and website analytics. Before Mission Drive, Johnny worked client-side for three years supporting the growth of a B2B comparison website.

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