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Johnny Lloyd19/9/2023 14:04 PM1 min read

Five completely FREE HubSpot resources you should know about

We've curated five free-to-use HubSpot tools to help supercharge your business’ sales and marketing efforts in 2023.

Brand kit generator

Is your business a nugget of an idea in your head? Is it time for a design refresh? Try HubSpot’s quick and easy brand kit generator and quickly visualise what your business could look like. No design skills are needed. The tool guides you through each aspect to consider when designing a brand and makes it easy to hand over to a skilled designer who can further refine your concepts.

Make my persona

All businesses need to understand their target audience. A great way to achieve this is through building customer personas - semi-fictional representations of your ideal customer. Use HubSpot’s persona builder to build your own and learn how they can help hone your sales and marketing efforts.

Email signature generator

Not got a designer on hand but need a professional-looking email signature? Try HubSpot’s signature generator tool - an easy way for your business to look more professional. 

HubSpot CMS Free

HubSpot’s content management system is a highly regarded tool for creating web pages- even securing the top spot on G2 with average reviews of 4.5 stars. It is a paid-for product, but you can use their free plan, which has a lot of the same functionality as their standard plan, with the addition of a “built by HubSpot” tag at the bottom of the pages. This gives you a perfect opportunity to try HubSpot CMS before you buy. 

Website grader

Already got a website? Use HubSpot’s website grader, which analyses the performance of your website in categories such as site security, SEO and page speed. This allows you to identify areas that need your focus.


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Johnny Lloyd

Johnny is a digital marketing executive who has hands-on experience in improving lead generation capacity. Johnny also has applied skills across conversion rate optimisation, SEO and website analytics. Before Mission Drive, Johnny worked client-side for three years supporting the growth of a B2B comparison website.

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