• team@missiondrive.io
  • London | Brighton | UK

Inbound digital marketing

Inbound digital marketing builds your audience and creates qualified leads and deals for your business.

"We are a high growth start-up building new concepts for heavy weight global clients so hiring in the right expertise that could act flexibly was critical. The team went above and beyond to collaborate on the thinking , bring in creative solutions and deliver on the asks within tight deadlines."

Janani Nagarajah, Head of Enterprise at Ezra

Campaign planning

Once your overall growth strategy is ready, individual campaigns set out specific goals, tactics and activities designed to generate awareness leads and opportunities within your target audience.

  1. Campaign plan and strategy. Document each campaign with a visual flow diagram that explains how the campaign will engage its audience and how it will convert that engagement into leads.
    Goal and KPI setting. Set shared goals between sales and marketing that focus on the outcomes you need in particular to help you grow your business.
  2. Dashboarding and reports. Build an easy to view, live dashboard in Hubspot that enables you to monitor and track progress in ways that help you optimise the approach and report impact.

Content creation

Use content to reach and influence your audience. The key to inbound success and lead generation is using content to educate and inspire decision makers and influencers throughout the entire sales process.

  1. Content strategy. Based on your value proposition for each audience your strategy should clearly state how your content will generate the outcomes you need, in the face of your competition.
  2. Content development. Identify the best content types to help your audience solve problems and answer questions related to your product or service. This could include freemium trials, blogs, e-books, infographics, webinars, short courses, and templates.

Lead generation

Across your digital presence find opportunities to turn traffic and content engagement into leads, then turn those leads into deals.

  1. Lead capture. Identify how to use calls to action appropriate to each stage in your client’s buying process. Use these calls to action to capture leads on forms, landing pages and on social media.
  2. Customer segmentation. Use data-informed insights and progressive fields to profile your leads, allowing you to develop your relationships with different segments in different ways.
  3. Live chats and automated systems. Use live chat to engage directly with visitors on your website improving service and speeding up the sales process.

Social media promotion

Reach your audience where they already are - on social media - using carefully considered, creative content.

  1. Social creation. Social channels are a great place to test your value proposition, promote content, and try new ideas. We’ll help you develop the right content creation strategy for each channel. Depending on the content type and your offer to the audience develop and test ideas for each channel that allow you to capture interest and develop leads.
  2. Social publishing calendar. A pre-populated social publishing calendar helps you maintain momentum, with tools like HubSpot offering options to pre-schedule campaign content across your key social channels.
  3. Social monitoring and engagement. It’s not just about promoting your content - social channels give you the opportunity to directly engage with, listen to and understand your audience.

Paid social and search

When organic traffic needs to be boosted we help identify the best methods to get your content in front of your target audience using paid search on Google and social channels such as Instagram, LinkedIn and TikTok.

  1. Campaign planning. Build your audience profile and test initial ideas to get data-informed insights about potential spend and ROI for your campaign.
    Campaign management. Each campaign needs careful monitoring and evaluation to help you identify winning strategies and boost the messages that are getting the best results.
  2. LinkedIn campaigns. For B2B data companies LinkedIn offers the ideal opportunity to target content at specific buyers, companies and markets, with options to test different campaign strategies and content.
  3. Monitoring and evaluation. Use your campaign dashboard to report on paid ad performance and to understand your ROI.

Search engine optimisation (SEO)

Get found by your buyers by ensuring your content gets found by search engines.

  1. Keyword strategy. Use research tools and data-informed insights to help you find a set of keywords that are both viable targets and relevant to your business, your products and your buyers. These tools also help you audit your site for issues that might affect your search engine performance.
  2. Website and social SEO. Execute your keyword strategy across your website and social channels. This entails structuring each piece of website content so they are optimised for your keyword strategy, building both internal and external links to content, and addressing any performance issues on your website. Social channels help with SEO by both promoting content and showing search engines that there is active engagement with your content.
  3. Content SEO. Create a regular drumbeat of blogs, pages and content optimised for search. This will bring in traffic from your target audience helping increase lead generation and conversion.

HubSpot onboarding & implementation

Configure your HubSpot portal with Mission Drive, an experienced HubSpot partner agency, and create a powerful, data-informed growth platform.

  1. Hubspot onboarding. Configure your HubSpot portal so that it meets your specific needs. This entails ensuring your technical set-up is conducted correctly, integrating your portal with your website and other digital tools and customising HubSpot so you can capture and use customer information correctly.
  2. HubSpot training. Conduct short training workshops to ensure that different user groups understand how their work can be made more efficient and effective with HubSpot.
  3. HubSpot development. After your initial onboarding and training explore how HubSpot can enhance your sales and marketing efforts through automations, integrations, business process optimisation and enhanced reporting.

Analysis and reporting

A significant benefit of inbound digital marketing is the opportunity to get data-informed insights that allow you to track your progress, report your impact and make decisions about things to change.

  1. HubSpot dashboards. Create dashboards and reports for campaigns and overall sales and marketing performance using HubSpot tools and data integrations.
  2. Automate reports. Rather than scrabbling around for data, use HubSpot and Google Data Studio to get reports automatically generated and shared to stakeholders.
  3. Solve business problems. Use the Data Questions Framework as a basis for creating a consistent approach to using data to informed decision making that solves business challenges.
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