At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas. Download our template to learn more.
Understand what a buyer persona is.
Explain how to use buyer personas
List ways to create your personas
Describe what a completed persona looks like
Create your own buyer personas for your business