The Mission Log

I’ll be speaking at the upcoming Content Marketing Virtual Summit which is takes place on May 4th-7th, 2022.

Eye-catching headlines make a compelling case for AI in business. But implementing AI is rarely the best first step for most companies.

Artificial intelligence isn’t a far-flung idea. It’s a disruptive technology that business leaders need to understand. Thankfully the starting point for tackling AI isn’t coding, or fighting bloody battles with unrelenting robots. It’s about getting...

Data is not the new oil It’s the new infrastructure    Data is a very different resource from oil. For a start, data becomes more valuable the more people use it. Whereas oil is a single user asset…

How can we help people overcome their fear of working with data? What are the challenges in helping leaders learn about data? And why is a game a good place to start?

Data ethics isn’t the preserve of data scientists. Data work has the potential to deliver impressive business results. But, when the focus on business results is at the expense of our values and ethics we risk losing it all.

What skills does your business need to get the most from data? What skills do you need to adapt to the changes data is driving in your sector? Where should you focus your investment?

For data skills progammes to have an impact on individuals and organisations, there needs to be a method behind how they are put together. This is fundamentally about asking the right questions. The first question to ask is “what result am I looking...