The Mission Log

“Data is the new oil” A much used (and abused) quote, that underlines both the transition from a manufacturing based economy to a digital economy and the key resources that drive both.   But trying to exploit data in the same way we exploit oil is...

The more you know about what makes your clients tick the more you can figure out how to create meaningful connections that give both you and them what you want.  Which is why creating buyer personas is an essential element of any organisation’s...

How you say something is as important as what you say   Communication skills are fundamental to everything that we do. Communication is a key component in successfully responding to change, enhancing innovation and promoting your business.  So far...