The Mission Log

Our modern, digital economy is fuelled by data. This means we all need to understand what data is and how we can interact with it. But getting started can be tricky. There’s a lot of hype and not much clarity. In this article, we look at ways to cut...

Imposter syndrome is a big issue in the data sector, particularly for leaders. When leaders don’t confront impostor syndrome or seek help to develop their data skills it can cause blockers. They start working on assumptions, bring in expensive...

Data is changing our world. Leaders need to know how they and their organisations will adapt. This starts with being data literate. Understanding data in relation to their organisation and sector, knowing how to interact with data, and analysing...

Even a small amount of misalignment between sales and marketing causes major problems for tech and data companies. Misalignment means bad vibes. It means missing new deals. And, that means you won’t get a decent return on your business development...

If you’re involved with helping your organisation flourish and grow, this is for you. Follow these seven principles to develop a content marketing strategy that will help you reach the right people at the right time – bringing you new leads &...

For all the talk about the potential data has, the core concepts can feel abstract and technical to many people. Playing the Datopolis board game brings the domain to life in a fun and unexpected way that encourage both discussion and learning.  

I occasionally get a bit preachy about data. That’s an acknowledgement, if not an apology. I’m passionate about data’s potential. And this passion often comes across in the workshops, training and talks I give. But I’ve also come to see this passion...

You may be asking yourself, how do I get more leads for my business?   Digital marketing has the potential to give start-ups and mission driven organisations a powerful tool for lead generation and rapid growth. To make the most of the opportunity...

Stuck in a rut trying to generate more traffic to your website? Need to get more of the right prospects for your sales team? Here’s how a quick-win campaign approach can get you started. Most organisations we work with want to get more people to...