The Mission Log

New tools like DALL-E, MidJourney and ChatGPT appear to be capable of rivalling human imagination. On the surface at least. What does this mean for our powers of creativity, a quality seen by many as one of the last domains where we humans have an...

There’s a lot of hype and even more confusion when it comes to data.  And it’s both the success and the failure of the tech sector that many leaders are both intrigued and unclear about the potential for new data-powered technologies like AI and...

Let’s be honest. There’s a lot of nonsense floating around the world of data. Let’s pick on two bits of baloney that get in the way of understanding what leaders should really be doing with data.

‘"The talk by Mission Drive provided a fantastic foundation and learning session, which was thought provoking, refreshing, entertaining, and educational. Many thanks from a grateful course leader.’ Andy Bayley, Associate Lecturer in Business and...

In June this year thousands of companies across the United Kingdom started to trial a 4-day week for all their employees. Mission Drive has been a 4-day week business for almost 18-months. In that time we’ve grown the company and actually increased...

Inbound sales and marketing uses digital tools and educational techniques to attract and engage prospective clients – not interrupt them. Developed as a response to changing buyer behaviour, it’s an approach particularly suited to innovative data...

I’ll be speaking at the upcoming Content Marketing Virtual Summit which is takes place on May 4th-7th, 2022.

Eye-catching headlines make a compelling case for AI in business. But implementing AI is rarely the best first step for most companies.

Data is not the new oil It’s the new infrastructure    Data is a very different resource from oil. For a start, data becomes more valuable the more people use it. Whereas oil is a single user asset…