The Mission Log

Start-ups want to grow fast and flexibly. Using digital tools is an essential component of making that happen. You need tools to help you plan, create, and launch sales and marketing campaigns. And often you’ll be doing that without access to expert...

We’re looking for a mid-level copywriter to join our team of mission driven digital marketers. This is a short-term contract with potential for a permanent role.

It all sounds so easy. Create content people will love. Put it out there. Sit back, watch the leads flow in, and wait for the waves of kudos to tumble your way. But let’s pretend for a moment it’s not that easy. And maybe, just maybe you’re stuck in...

Inbound sales and marketing uses digital tools and educational techniques to attract and engage prospective clients – not interrupt them. Developed as a response to changing buyer behaviour, it’s an approach particularly suited to innovative data...

Before you start thinking about content marketing, it is critical to know who you want to reach, and what they care about. Developing buyer personas will help you focus your efforts. A buyer persona is a semi-fictional representation of your ideal...

I’ll be speaking at the upcoming Content Marketing Virtual Summit which is takes place on May 4th-7th, 2022.

Type: Full-time Location: UK, remote. Salary: £26,500 - £31,500/year + pensions + private healthcare `+ remote working equipment (Macbook Air + screen, as required) Application deadline: 30th May 2022  Interviews: Early June 2022, via Zoom.  Ideal...

You need to know what makes your audience tick if you want to create meaningful connections.  Which is why developing audience personas is an essential element of effective community engagement, digital marketing and learning strategy.

Even a small amount of misalignment between sales and marketing causes major problems for tech and data companies. Misalignment means bad vibes. It means missing new deals. And, that means you won’t get a decent return on your business development...

If you’re involved with helping your organisation flourish and grow, this is for you. Follow these seven principles to develop a content marketing strategy that will help you reach the right people at the right time – bringing you new leads &...