The Mission Log

It all sounds so easy. Create content people will love. Put it out there. Sit back, watch the leads flow in, and wait for the waves of kudos to tumble your way. But let’s pretend for a moment it’s not that easy. And maybe, just maybe you’re stuck in...

Inbound sales and marketing uses digital tools and educational techniques to attract and engage prospective clients – not interrupt them. Developed as a response to changing buyer behaviour, it’s an approach particularly suited to innovative data...

Before you start thinking about content marketing, it is critical to know who you want to reach, and what they care about. Developing buyer personas will help you focus your efforts. A buyer persona is a semi-fictional representation of your ideal...

I’ll be speaking at the upcoming Content Marketing Virtual Summit which is takes place on May 4th-7th, 2022.

Type: Full-time Location: UK, remote. Salary: £26,500 - £31,500/year + pensions + private healthcare `+ remote working equipment (Macbook Air + screen, as required) Application deadline: 30th May 2022  Interviews: Early June 2022, via Zoom.  Ideal...

You need to know what makes your audience tick if you want to create meaningful connections.  Which is why developing audience personas is an essential element of effective community engagement, digital marketing and learning strategy.

Even a small amount of misalignment between sales and marketing causes major problems for tech and data companies. Misalignment means bad vibes. It means missing new deals. And, that means you won’t get a decent return on your business development...

If you’re involved with helping your organisation flourish and grow, this is for you. Follow these seven principles to develop a content marketing strategy that will help you reach the right people at the right time – bringing you new leads &...

You may be asking yourself, how do I get more leads for my business?   Digital marketing has the potential to give start-ups and mission driven organisations a powerful tool for lead generation and rapid growth. To make the most of the opportunity...

Stuck in a rut trying to generate more traffic to your website? Need to get more of the right prospects for your sales team? Here’s how a quick-win campaign approach can get you started. Most organisations we work with want to get more people to...