The Mission Log

In June this year thousands of companies across the United Kingdom started to trial a 4-day week for all their employees. Mission Drive has been a 4-day week business for almost 18-months. In that time we’ve grown the company and actually increased...

It all sounds so easy. Create content people will love. Put it out there. Sit back, watch the leads flow in, and wait for the waves of kudos to tumble your way. But let’s pretend for a moment it’s not that easy. And maybe, just maybe you’re stuck in...

The internet has changed the way we buy. Given the successful shifts marketers have made in response to this change, salespeople need to question and reassess their current practices and evolve them to meet and exceed today’s buyers’ expectations....

Inbound sales and marketing uses digital tools and educational techniques to attract and engage prospective clients – not interrupt them. Developed as a response to changing buyer behaviour, it’s an approach particularly suited to innovative data...

Before you start thinking about content marketing, it is critical to know who you want to reach, and what they care about. Developing buyer personas will help you focus your efforts. A buyer persona is a semi-fictional representation of your ideal...

I’ll be speaking at the upcoming Content Marketing Virtual Summit which is takes place on May 4th-7th, 2022.

Eye-catching headlines make a compelling case for AI in business. But implementing AI is rarely the best first step for most companies.

Type: Full-time Location: UK, remote. Salary: £26,500 - £31,500/year + pensions + private healthcare `+ remote working equipment (Macbook Air + screen, as required) Application deadline: 30th May 2022  Interviews: Early June 2022, via Zoom.  Ideal...

Artificial intelligence isn’t a far-flung idea. It’s a disruptive technology that business leaders need to understand. Thankfully the starting point for tackling AI isn’t coding, or fighting bloody battles with unrelenting robots. It’s about getting...

  Here at Mission Drive we’re proud to announce we are now B1G1 members. This means we’re committed to being a ‘business for good’, and actively making giving a part of our everyday business activities. Here’s how it works.