The Mission Log
Delve into and enjoy articles from our team on a broad range of topics. The Mission Log is where we share and unpack everything from data, to digital sales, to trends, and events we'll be at. Feel free to share anything you find interesting, and don't forget to tag us on socials!
Meet-Up: What it means to be an Ethical Digital Marketing Professional
Want to build brands and grow businesses with ethical marketing methods that customers trust? Committed to doing work that is aligned to your values? Keen to develop valuable career skills? Join this free event and discover how to thrive as an...
Automating Imagination. What do AI tools mean for the future of creativity?
New tools like DALL-E, MidJourney and ChatGPT appear to be capable of rivalling human imagination. On the surface at least. What does this mean for our powers of creativity, a quality seen by many as one of the last domains where we humans have an...
We asked ChatGPT to write a blog on the importance of Data Literacy - here is what happened
I’m not very good at writing blogs. I was lucky enough that my dyslexia was spotted early on at school, and extra lucky that my school had a unit to help me improve my writing and reading skills. But creative and structured writing still remains a...
Want to be a data literate leader? You may be better prepared than you think
There’s a lot of hype and even more confusion when it comes to data. And it’s both the success and the failure of the tech sector that many leaders are both intrigued and unclear about the potential for new data-powered technologies like AI and...
How do leaders get value from data? Decisions, that drive action
Let’s be honest. There’s a lot of nonsense floating around the world of data. Let’s pick on two bits of baloney that get in the way of understanding what leaders should really be doing with data.
Datopolis: the game that helps marketing leaders develop data skills
“We don’t stop playing because we grow old; we grow old because we stop playing” George Bernard Shaw. Data is an essential resource for marketing teams. From knowing who to target to reporting the impact of our work, the increased amounts of data...
In data we trust! Discover the emerging practice of data assurance
Who do you trust in your life? For many people the answer would probably depend on what for!
5 reasons data is not the new oil
British mathematician Clive Humby coined the phrase, ‘data is the new oil’ in 2006.
Join Simon's DTX Europe data literacy debate
Simon will be hosting a data literacy panel discussion at Europe's largest Digital Transformation expo, DTX Europe on Wednesday 12th October at 10:55am.
Exploring data literacy at Loughborough University
‘"The talk by Mission Drive provided a fantastic foundation and learning session, which was thought provoking, refreshing, entertaining, and educational. Many thanks from a grateful course leader.’ Andy Bayley, Associate Lecturer in Business and...