--- title: You’ve heard of Meta’s ad library, but did you know TikTok now has one too? description: TikTok's Ad Library allows users to explore and analyse ads running on the platform. You can optimise your ad spend and allocate resources effectively. image: https://www.missiondrive.io/hubfs/You%E2%80%99ve%20heard%20of%20Meta%E2%80%99s%20ad%20library%2c%20but%20did%20you%20know%20TikTok%20now%20has%20one%20too.png --- [Skip to content](https://www.missiondrive.io/blogs/little-missions/youve-heard-of-metas-ad-library-but-did-you-know-tiktok-now-has-one-too#main-content) Close - [Services](https://www.missiondrive.io/services) - [Hubspot](https://www.missiondrive.io/services/hubspot) - [Inbound Marketing](https://www.missiondrive.io/services/inbound-digital-marketing) - [Digital Sales](https://www.missiondrive.io/services/digital-sales) - [Creative Content](https://www.missiondrive.io/services/creative-content) - [Ethical Digital Marketing](https://www.missiondrive.io/services/ethical-digital-marketing) - [Data Training & Consultancy](https://www.missiondrive.io/services/data-training-and-consultancy) - [Contact](https://www.missiondrive.io/contact-us) - [About](https://www.missiondrive.io/about-mission-drive) - [Resources](https://www.missiondrive.io/resources) SEARCH [![logo](https://www.missiondrive.io/hs-fs/hubfs/LOGOTYPE_positive-100-2.jpg?width=1039&height=427&name=LOGOTYPE_positive-100-2.jpg "logo")](https://missiondrive.io/)[![Mission Drive](https://www.missiondrive.io/hs-fs/hubfs/logo.png?width=125&height=51&name=logo.png)](https://missiondrive.io/) - [Services](https://www.missiondrive.io/services) - [Hubspot](https://www.missiondrive.io/services/hubspot) - [Inbound Marketing](https://www.missiondrive.io/services/inbound-digital-marketing) - [Digital Sales](https://www.missiondrive.io/services/digital-sales) - [Creative Content](https://www.missiondrive.io/services/creative-content) - [Ethical Digital Marketing](https://www.missiondrive.io/services/ethical-digital-marketing) - [Data Training & Consultancy](https://www.missiondrive.io/services/data-training-and-consultancy) - [Contact](https://www.missiondrive.io/contact-us) - [About](https://www.missiondrive.io/about-mission-drive) - [Resources](https://www.missiondrive.io/resources) Quick results for "{search\_term}" - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 ![shutterstock_558507064-595946-edited](https://www.missiondrive.io/hs-fs/hubfs/shutterstock_558507064-595946-edited.jpg?width=300&name=shutterstock_558507064-595946-edited.jpg) ###### An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge [LEARN MORE](https://www.missiondrive.io/guides-and-tools) HubSpot Our certified experts help you use HubSpot to power growth with automation, data insights and AI. [Read more](https://www.missiondrive.io/services/hubspot) Ethical Digital Marketing Join our community of digital marketers learning how to use their values as their marketing superpower. [Read more](https://www.missiondrive.io/services/ethical-digital-marketing) Inbound Marketing Campaigns, SEO, social media and content that builds your audience and creates qualified leads. [Read more](https://www.missiondrive.io/services/inbound-digital-marketing) Digital Sales AI tools, automation and data-informed insights for better prospecting and lead nurturing. [Read more](https://www.missiondrive.io/services/digital-sales) Creative Content Web pages, blogs, graphic design, webinars and videos that educate and inspire your audience. [Read more](https://www.missiondrive.io/services/creative-content) Account based marketing Win work faster, from high-value customers with marketing tactics tailored for sales. [Read more](https://www.missiondrive.io/services/account-based-marketing) ![The Beginners guide to generating Inbound Leads - menu-1](https://www.missiondrive.io/hs-fs/hubfs/The%20Beginners%20guide%20to%20generating%20Inbound%20Leads%20-%20menu-1.png?width=200&name=The%20Beginners%20guide%20to%20generating%20Inbound%20Leads%20-%20menu-1.png) ###### Want to learn the secrets of lead gen? Download our free guide now.  [LEARN MORE](https://www.missiondrive.io/guides-and-tools/generating-inbound-leads-ebook) ###### Looking for Data training and consultancy? [Read more](https://www.missiondrive.io/services/data-training-and-consultancy) ![KWS_0414](https://www.missiondrive.io/hs-fs/hubfs/Imported_Blog_Media/KWS_0414.jpg?width=300&name=KWS_0414.jpg) About us We are a specialist data literacy & digital marketing consultancy. [Read more](https://www.missiondrive.io/about-mission-drive) --- - [Our story](https://www.missiondrive.io/about-mission-drive#Our-Story) - [Our team](https://www.missiondrive.io/about-mission-drive#The-Team) - [Our clients](https://www.missiondrive.io/about-mission-drive/clients-and-testimonials#Our-Clients) - [Testimonials](https://www.missiondrive.io/about-mission-drive/clients-and-testimonials#Testimonials) - [Social Impact](https://www.missiondrive.io/about-mission-drive/social-impact) - [Careers](https://www.missiondrive.io/about-mission-drive/careers) Blogs Discover quick tips, innovative insights, and fresh ideas to inspire your mission. [Read now](https://www.missiondrive.io/blogs) Events & Webinars Join us to expand your knowledge and forge valuable connections. [Watch now](https://www.missiondrive.io/events-and-webinars) Guides & Tools Free resources that help you put responsible marketing into action. [Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![Person holding an iPhone with the TikTok app open, showing the TikTok logo.](https://www.missiondrive.io/hs-fs/hubfs/You%E2%80%99ve%20heard%20of%20Meta%E2%80%99s%20ad%20library%2c%20but%20did%20you%20know%20TikTok%20now%20has%20one%20too.png?width=300&name=You%E2%80%99ve%20heard%20of%20Meta%E2%80%99s%20ad%20library,%20but%20did%20you%20know%20TikTok%20now%20has%20one%20too.png) [Johnny Lloyd](https://www.missiondrive.io/blogs/author/johnny-lloyd)28/9/2023 00:07 AM1 min read # You’ve heard of Meta’s ad library, but did you know TikTok now has one too? [Previous](https://www.missiondrive.io/blogs/little-missions/how-to-generate-leads-using-hubspot) [Next](https://www.missiondrive.io/blogs/little-missions/thinking-about-hubspot-get-your-roi-before-you-buy) TikTok’s Ad Library is a relatively new feature on the popular short video platform, but it is one way to stay ahead of your competition. The [ad library](https://library.tiktok.com/ads?region=GB&start_time=1664578800000&end_time=1694445255755&adv_name=&adv_biz_ids=&query_type=&sort_type=impression,desc) allows users to explore and analyze ads running on the platform. Whether you're a business owner, marketer, or simply curious about your competitors' strategies, the feature provides valuable insights. To access your competitor's ads, you can search for ads by their name - allowing you to easily look up your competitors and see what kind of content they're promoting to engage their audience. The Ad Library also lets you filter ads by their active dates - a handy way to track the longevity and consistency of your competitors' campaigns. For each ad, you can view its creative details, such as the video itself, its caption, and any associated hashtags. You can also see engagement metrics like the number of likes, shares, and comments on an ad. All of these features help to provide a clear picture of which ads work best with a TikTok audience.  Armed with knowledge about what works and what doesn't, you can optimise your ad spend and allocate resources more effectively.  --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs#Newsletter-sign-up) to get Little Missions delivered straight to your inbox.   ![avatar](https://www.missiondrive.io/hs-fs/hubfs/Little%20Missions%20Blog%20-%20Author%20-%20Johnny%20Lloyd%20v2.png?width=290&name=Little%20Missions%20Blog%20-%20Author%20-%20Johnny%20Lloyd%20v2.png) #### [Johnny Lloyd](https://www.missiondrive.io/blogs/author/johnny-lloyd) Johnny is a digital marketing executive who has hands-on experience in improving lead generation capacity. Johnny also has applied skills across conversion rate optimisation, SEO and website analytics. Before Mission Drive, Johnny worked client-side for three years supporting the growth of a B2B comparison website. [mailto:johnny@missiondrive.io](mailto:johnny@missiondrive.io) ## RELATED ARTICLES ![widescreen background_whiteongrey ](https://www.missiondrive.io/hs-fs/hubfs/widescreen%20background_whiteongrey%20.png?width=300&name=widescreen%20background_whiteongrey%20.png) ![Mission Drive Logo - white](https://www.missiondrive.io/hs-fs/hubfs/Mission%20Drive%20Logo%20-%20white.png?width=100&height=41&name=Mission%20Drive%20Logo%20-%20white.png) Helping business leaders, innovation teams, L&D & HR engage effectively with their audiences about data. London | Brighton | UK [![Hubspot solutions partner](https://3064814.fs1.hubspotusercontent-na1.net/hub/3064814/hubfs/Hubspot%20solutions%20partner.png?width=100&name=Hubspot%20solutions%20partner.png)](https://app.hubspot.com/portal-recommend/l?slug=ecosystem/marketplace/solutions/mission-drive) [Services](https://www.missiondrive.io/services) --- - [Hubspot](https://www.missiondrive.io/services/hubspot) - [Inbound Marketing](https://www.missiondrive.io/services/inbound-digital-marketing) - [Digital Sales](https://www.missiondrive.io/services/digital-sales) - [Creative Content](https://www.missiondrive.io/services/creative-content) - [Ethical digital marketing](https://www.missiondrive.io/services/ethical-digital-marketing) - [Account based marketing](https://www.missiondrive.io/services/account-based-marketing) - [Data Training & Consultancy](https://www.missiondrive.io/services/data-training-and-consultancy) [![Asana Ambassador](https://3064814.fs1.hubspotusercontent-na1.net/hub/3064814/hubfs/Asana%20Ambassador.png?width=110&name=Asana%20Ambassador.png)](https://asana.com/) [Community](https://www.missiondrive.io/community) --- [![B1G1 members](https://3064814.fs1.hubspotusercontent-na1.net/hub/3064814/hubfs/B1G1-mmbr-smbl-dig_vert-white.png?width=100&name=B1G1-mmbr-smbl-dig_vert-white.png)](https://www.missiondrive.io/) [Company](https://www.missiondrive.io/about-mission-drive) --- - [About Us](https://www.missiondrive.io/about-mission-drive) - [The Team](https://www.missiondrive.io/about-mission-drive#The-Team) - [Our clients](https://www.missiondrive.io/about-mission-drive/clients-and-testimonials#Our-Clients) - [Testimonials](https://www.missiondrive.io/about-mission-drive/clients-and-testimonials#Testimonials) - [Social Impact](https://www.missiondrive.io/about-mission-drive/social-impact) - [Careers](https://www.missiondrive.io/about-mission-drive/careers) [![ODI Members](https://3064814.fs1.hubspotusercontent-na1.net/hub/3064814/hubfs/member-72-stacked-%23E5007-100px.png?width=100&name=member-72-stacked-%23E5007-100px.png)](https://www.theodi.org/service/membership-networking) [Resources](https://www.missiondrive.io/resources) --- - [Blogs](https://www.missiondrive.io/blogs) - [Events & Webinars](https://www.missiondrive.io/events-and-webinars) - [Guides & Tools](https://www.missiondrive.io/guides-and-tools) [![Silicon Brighton Members](https://3064814.fs1.hubspotusercontent-na1.net/hub/3064814/hubfs/Silicon%20Brighton%20Members.png?width=125&name=Silicon%20Brighton%20Members.png)](https://siliconbrighton.com/) [Social](https://www.missiondrive.io/contact-us#Connect) --- - [Twitter](https://twitter.com/mymissiondrive) - [LinkedIn](https://www.linkedin.com/company/missiondrive) - [Instagram](https://www.instagram.com/missiondrive/) - [Facebook](https://www.facebook.com/mymissiondrive) - [YouTube](https://www.youtube.com/@missiondrive) - [Threads](https://www.threads.net/@missiondrive) [![Data Ethics Professionals](https://3064814.fs1.hubspotusercontent-na1.net/hub/3064814/hubfs/Data-Ethics-Professional-White.webp?width=125&name=Data-Ethics-Professional-White.webp)](https://www.theodi.org/global-network-directory/data-ethics-professionals-and-facilitators/) [Connect](https://www.missiondrive.io/contact-us) --- - [Contact Us](https://www.missiondrive.io/contact-us) - [Newsletter](https://www.missiondrive.io/resources#Newsletter-sign-up) - [Accessibility Statement](https://www.missiondrive.io/about-mission-drive/accessibility-statement) - [Terms of Service](https://www.missiondrive.io/about-mission-drive/terms-of-service) - [Privacy Policy](https://www.missiondrive.io/about-mission-drive/privacy-policy) - © 2003 - 2026 ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United Kingdom", "addressLocality" : "Brighton", "addressRegion" : "Sussex", "postalCode" : "", "streetAddress" : "Mission Drive HQ" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive", "url" : "https://www.missiondrive.io/blogs/little-missions/youve-heard-of-metas-ad-library-but-did-you-know-tiktok-now-has-one-too" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "TikTok's Ad Library allows users to explore and analyse ads running on the platform. You can optimise your ad spend and allocate resources effectively.", "author" : { "@type" : "Person", "name" : "Johnny Lloyd" }, "dateModified" : "September 28, 2023 6 AM", "datePublished" : "September 28, 2023 6 AM", "headline" : "You’ve heard of Meta’s ad library, but did you know TikTok now has one too?", "image" : "https://missiondrive.io/hubfs/You%E2%80%99ve%20heard%20of%20Meta%E2%80%99s%20ad%20library%2c%20but%20did%20you%20know%20TikTok%20now%20has%20one%20too.png", "inLanguage" : "en", "keywords" : "[Social Media, Little Missions, Inbound Marketing]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "You’ve heard of Meta’s ad library, but did you know TikTok now has one too?", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "TikTok’s Ad Library is a relatively new feature on the popular short video platform, but it is one way to stay ahead of your competition. The ad library allows users to explore and analyze ads running on the platform. Whether you're a business owner, marketer, or simply curious about your competitors' strategies, the feature provides valuable insights. To access your competitor's ads, you can search for ads by their name - allowing you to easily look up your competitors and see what kind of content they're promoting to engage their audience. The Ad Library also lets you filter ads by their active dates - a handy way to track the longevity and consistency of your competitors' campaigns. For each ad, you can view its creative details, such as the video itself, its caption, and any associated hashtags. You can also see engagement metrics like the number of likes, shares, and comments on an ad. All of these features help to provide a clear picture of which ads work best with a TikTok audience. Armed with knowledge about what works and what doesn't, you can optimise your ad spend and allocate resources more effectively. Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox.", "url" : "https://www.missiondrive.io/blogs/little-missions/youve-heard-of-metas-ad-library-but-did-you-know-tiktok-now-has-one-too", "wordCount" : "298" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Johnny Lloyd", "url" : "https://www.missiondrive.io/blogs/author/johnny-lloyd" }, "dateModified" : "2023-09-28T06:00:02.524Z", "datePublished" : "2023-09-28T06:00:00.000Z", "headline" : "You’ve heard of Meta’s ad library, but did you know TikTok now has one too?", "image" : [ "https://www.missiondrive.io/hubfs/You%E2%80%99ve%20heard%20of%20Meta%E2%80%99s%20ad%20library%2c%20but%20did%20you%20know%20TikTok%20now%20has%20one%20too.png" ], "mainEntityOfPage" : { "@id" : "https://www.missiondrive.io/blogs/little-missions/youve-heard-of-metas-ad-library-but-did-you-know-tiktok-now-has-one-too", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.missiondrive.io/hubfs/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive Marketing LTD" } } ```