Little Missions

In the rush to promote and use AI and other data-powered technologies, have we properly considered the potential negative impacts of these tools?

With AI taking over the world, it’s difficult to keep up with all the tools available out there. How do you find the exact AI tool for your needs?

So you have a company website, but do you really know how your site is performing? Here is how to get your Website Rating in seconds!

Have you ever landed on your favourite streaming service and it won’t load, no matter how many times you refresh? Have you then frantically scoured social media to find out if anyone else is having the same issue? If this sounds like you, then...

Call me a cynic, but every time I see a public debate, media headline, or video which is based on true ‘facts’, my first thought tends to be, is that REALLY true?

Here’s the situation – your boss has asked you to write about something you have little knowledge about. What’s the plan? Do you panic and plunge into a ton of google research to find out the burning questions on the topic? Or do you hop over to...

Nearly everyone has heard of ChatGPT (the most advanced Chatbot created to date). And by now,  you may have even had a go – alongside the 1 million+ users in the first week it went live. Here at Mission Drive, we even asked it to write an entire...

Whether we know it or not, artificially intelligent (AI) systems shape our lives and the information we process every day. From content writing, to decision making, AI is making inroads into the world of work. Inroads we can’t ignore.

Before you start thinking about content marketing, it is critical to know who you want to reach, and what they care about. Developing buyer personas will help you focus your efforts. 

User interface (UI) and User experience (UX) are interrelated but distinct disciplines that together help us develop websites, apps and services that are easy to use.