Welcome to Little Missions, where we regularly share some of our marketing magic and know how. Here you can enjoy top tips from our team, newsworthy nuggets, and anything that's caught our attention in the wider world of marketing.
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Who wrote your content – a human, or a robot?
Whether you believe AI should write all your organic content, or you think this is a job for your copywriter, one thing’s for certain – AI assistance is here to stay.
Creating content? Here’s why empathy wins, every time
Creating content? Here’s why empathetic, personalised content wins over what you think the search engines want.
Hooks and headlines: how to get readers to smash that CTA button!
Got a webinar, blog, or report you want to share? In an ideal world, you’ll have a kick-ass angle that you can turn into a juicy social post to make people hit that CTA button. But how do you go about it?
Find every AI tool in one place using Future Tools
With AI taking over the world, it’s difficult to keep up with all the tools available out there. How do you find the exact AI tool for your needs?
Make your hashtags more inclusive
Here’s a super short, little mission that helps everyone. Make your hashtags more inclusive – start today. So, instead of #inclusivehashtags try #InclusiveHashtags. Which is called Pascal case.
Quick copy hacks to supercharge your writing
Mission Drive’s Copywriter Rhiannon here, hello! For some of us, writing feels fluid and easy. For others, less so. It’s easy to get stuck and it’s easy to become bogged down in text. As a former journalist turned copywriter, all of my skills were...
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